Private Equity Firm Unlocks Value Creation with Digital Marketing

A private equity firm had just acquired a consumer goods portfolio company but quickly realized that neither they nor the portfolio company had the internal expertise to optimize the company's digital marketing efforts. The portfolio company lacked a cohesive digital strategy, resulting in untapped growth potential and underperforming marketing campaigns. The PE firm sought a partner to manage the entire digital marketing function and create measurable value across the portfolio company’s online presence.

Metasys stepped in to provide a fully managed offshore marketing solution that aligned with the portfolio company's growth goals. Our approach consisted of the following steps:

1. Comprehensive Digital Marketing Audit: We began with an in-depth audit of the portfolio company's digital assets, assessing the website, social media presence, SEO, PPC campaigns, and existing content. This helped us identify gaps and opportunities for improvement in their digital marketing landscape.
2. Fully Managed Offshore Marketing Team: We deployed a dedicated offshore marketing team, including SEO specialists, PPC experts, content creators, and data analysts. This provided the portfolio company with an all-encompassing marketing solution at a fraction of the cost of building an in-house team.
3. Custom Digital Marketing Strategy: We developed a tailored strategy focused on driving traffic, improving brand visibility, and increasing conversions. This included optimizing the website for SEO, launching targeted PPC campaigns, and crafting engaging content to resonate with their audience.
4. Data-Driven Insights: We implemented advanced analytics tools to monitor and measure campaign performance, providing the portfolio company with real-time visibility into key metrics such as traffic, lead generation, and ROI. This data allowed for continuous optimization of the marketing efforts to maximize effectiveness.

The PE firm and its portfolio company saw substantial improvements in their digital marketing performance within the first six months of engagement with Metasys:

• Revenue Growth: Digital marketing efforts contributed to an increase in online sales, unlocking significant value for the portfolio company.
• Cost Efficiency: The fully managed offshore solution provided a 30% reduction in marketing costs compared to the projected cost of building an in-house team, enabling the portfolio company to allocate resources more effectively.
• Improved Brand Visibility: Through a combination of SEO, content marketing, and targeted advertising, the portfolio company saw a 30% increase in organic traffic and a 25% improvement in brand awareness.
• Increased Lead Generation: Optimized PPC campaigns and targeted content led to a 40% increase in qualified leads, supporting long-term growth.

Metasys’ fully managed marketing solution helped the PE firm unlock value in their portfolio company, driving measurable improvements in efficiency, sales, and brand visibility while allowing the company to focus on core business functions.